There are now more than three billion users on social media across the world. We use social media in our day-to-day life and the average person spends up to three hours a day on social media! In this digital age, social media is just as important as your search results. Are you leveraging a social media strategy for your business? If not, you are missing out on multi-million dollar opportunities.
Three billion people are using social media every day, and these people are using it to engage with brands. More social media users follow brands than celebrities on these platforms. On Instagram, more than 80% of people follow at least one brand.
So how can social media help your brand? First, and possibly most importantly, your social media presence increases your brand awareness. Social media platforms are an easy way for brands to reach new potential customers. Users are not only connecting with brands they know, in fact, but 60% of Instagram users say that they discover new products on this platform alone. Having a social presence humanizes your brand by connecting with consumers. This shows your brand personality and creates a connection to your ideals and goals. Being present on platforms also allows you to increase your website traffic. By sharing content from your site to social media, you can increase traffic and get attention from customers. This, in turn, generates leads and can boost your sales.
Realizing the importance of social media on your business is the first step towards success, but how can you leverage this and increase your presence? We have some key steps to leveraging and growing your social media presence:
Each social media platform has a different use, client base, and content delivery. Take a look at the platforms you want to leverage and create goals around this. On Facebook, videos get at 59% more engagement than other posts on average. Understanding engagement and metrics will help you leverage the appropriate posts per platform.
Don’t forget that your brand has a personality! Let your audiences see you and your brand as relatable. This means increasing your interaction and not just uploading content and disappearing. Respond to posts and connect with your audience. By doing this your customer base will feel more connected to your brand and increase the time they spend on your profile.
Understanding the needs and pain points of your audience can move mountains for your brand. This intimate interaction with your customers will help you know what they want to read more about. You can edit and adapt your content to this strategy, while also reaching new target audiences.
If you know anything about SEO, you know backlinking is a prominent key to website success. Think of this as a similar strategy. On your website, include your social media icons. This makes it easier for customers to find you and will organically increase your social media following. In the reverse, on your socials, link to your website. You want to make sure that customers or followers know where to find you or learn more about your company and brand.
Make sure that your social media is serving a purpose. Look to your business goals for social media platforms to design what content is needed. This is an obvious blog strategy, developing relevant content from your brand, but it is also important to your social media strategy. Provide sharable and relevant content to your followers with the use of hashtags and content testing. Are you a brand that engages in humor? Create brand-specific memes or content that others will want to share!