BIG IDEAS BLOG

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October 28, 2020
9 Keys to Marketing Success

The right marketing strategy can make or break your business. Marketing is all about finding your ideal customer and presenting your business to them in the right light. You want your potential customer to know why they need you and how you can make their lives easier. Finding the secret sauce of marketing strategy is tricky, but not impossible.

Your business can achieve this marketing success with 9 keys to 9 doors. What is on the other side of that last door? Profitability.

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October 8, 2020
Non-Media Biased COVID Data: Three Facts That Will Shock You

Living in a world ruled by a pandemic is not easy. We are all adapting to changes in our environment, our lifestyles, and our businesses. Some are panicking while others are buried in the sand, mix in media bias, and it can be hard to figure out what to believe! Feeling the same way, we […]

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October 1, 2020
How Pro Forma Reports Can Create Your Business Runway

A large part of being a business owner is trying to see the future. You should be looking at the financial health of your business and your projected profits, or as VC Strategic calls it, your “Business Runway.” One of the best ways to objectively dissect your financial health for a business plan or forecast […]

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September 28, 2020
How to Create a Successful Business

A successful business is made up of many components, not just a great business plan. Recessions, poor management decisions, insufficient marketing, high-interest rates, or poor inventory management can lead a business to close its doors for good, even if the business plan is perfect. If you find your business struggling, you’re not alone. Around 1 […]

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September 24, 2020
The Importance of Speed And How To Reduce Bounce Rates On Your Website

Your website speaks volumes on your brand, it is an indicator of your product or service that consumers take seriously. As a brand, you want to make sure that your site is representing your products or services accurately and in the best light. There are many key metrics that show how you are performing on your website, but a secret one that can hurt you is your bounce rate.

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September 14, 2020
Getting and Monitoring Reviews

What happens when you have an awful experience at a restaurant, or you order something online and it is not what you expected? You tell everyone! Your sister, father, friend, significant other all know about how much you detested your experience. The same is to be said if you had a positive experience with a product or service.

Word of mouth is the most popular way of expressing feedback. When someone is researching your brand, they will take to Google and reviews. This is the first impression leads will get of your brand, which makes it imperative that you position your brand in a positive light.

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September 10, 2020
5 Tips on How to Set Up a Profitable PPC Strategy

In the era of digital marketing, PPC has a proven record of increasing business and profits. PPC (Pay-Per-Click) allows you to increase visibility on search engines and social media. It is reported that customers to your site are 50% more likely to make a purchase if they were pulled in with PPC.

Experts are assisting businesses in doubling their customer base, but if you are looking to set up a profitable PPC strategy on your own— we can help! Keep reading for our five tips for PPC profitability.

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September 1, 2020
How to Make A Social Media Strategy that Grows Your Business

There are now more than three billion users on social media across the world. We use social media in our day to day life and the average person spends up to three hours a day on social media! In this digital age, social media is just as important as your search results. Are you leveraging social media for your business? If not, you are missing out on multi-million dollar opportunities.

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July 31, 2020
ADAPT, FIRE, ADAPT

Have you ever experienced a traumatic event? Unfortunately, chances are that you have. Throughout my life I have had several experiences that have left me in a vulnerable state. These experiences, as upsetting and altering as they can be, teach us lessons. These lessons teach us to navigate any storm that faces us.

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July 24, 2020
ONE STEP AHEAD

When you wake up in the morning, who do you see looking back at you in the mirror? This infamous adage has been a staple of our society for generations. Anytime you hear an inspirational message, you can nearly guarantee that the speaker will challenge the audience to look inward. Or as pop music would tell you, “The Man in the Mirror.” As the song goes, “if you want to make the world a better place, take a look at yourself and make a change.” We are told to consistently challenge ourselves to be better and do better. However, what if I told you that merely challenging yourself on a daily basis isn’t enough?

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July 17, 2020
Aiming For Reciprocation

Take the first step today and aim for reciprocation in every area of your life, starting with: “How can you give more than you did yesterday?”

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