April 2, 2021
How to Use Acquisition to Grow Your Business

Growth through acquisition has tremendous advantages for small and medium businesses. Most of the time, we only hear about big companies buying out other big companies, but this is also a viable option for smaller or newer businesses for expanding market share and rapid growth. Acquiring your competitors lowers your competition and immediately increases market […]

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March 3, 2021
Should I Hire a Full-Service Marketing Agency?

Managing several marketing relationships can get frustrating, fast. A lot of businesses will hire different companies to manage PPC advertising, SEO, video, social media, website development, and content creation. Meanwhile, others will turn to a full-service marketing agency. Telling your value proposition, repeating your ROI demands, and communicating your brand over and over again is […]

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March 2, 2021
This Is Why Your Company's SEO Matters

This is why SEO matters to your business's success. Now, it's time to face the stone-cold facts.  93% of all website traffic is generated by Google™ 46% of all Google searches are local Less than 15% of all Google searches actually end up clicking on a paid ad. The top three positions on a Search […]

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October 28, 2020
9 Keys to Marketing Success

The right marketing strategy can make or break your business. Marketing is all about finding your ideal customer and presenting your business to them in the right light. You want your potential customer to know why they need you and how you can make their lives easier. Finding the secret sauce of marketing strategy is tricky, but not impossible.

Your business can achieve this marketing success with 9 keys to 9 doors. What is on the other side of that last door? Profitability.

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October 8, 2020
3 Non-Media Biased COVID Data Facts That Will Shock You

Living in a world ruled by a pandemic is not easy. We are all adapting to changes in our environment, our lifestyles, and our businesses. Some are panicking while others are buried in the sand, mix in media bias, and it can be hard to figure out what to believe! Feeling the same way, we […]

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October 1, 2020
How Pro Forma Reports Can Create Your Business Runway

A large part of being a business owner is trying to see the future. You should be looking at the financial health of your business and your projected profits, or as VC Strategic calls it, your “Business Runway.” One of the best ways to objectively dissect your financial health for a business plan or forecast […]

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September 28, 2020
How to Create a Successful Business

To create a successful business, you need many components, not just a great business plan. Recessions, poor management decisions, insufficient marketing, high interest rates, or poor inventory management can lead a business to close its doors for good, even if the business plan is perfect. If you find your business struggling, you’re not alone. Around […]

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September 24, 2020
How Your Website Load Speed Affects Bounce Rates

Your website speaks volumes on your brand, it is an indicator of your product or service that consumers take seriously. As a brand, you want to make sure that your site is representing your products or services accurately and in the best light. There are many key metrics that show how you are performing on your website, but a secret one that can hurt you is your bounce rate.

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September 14, 2020
The Right Way to Get Business Reviews and How to Monitor Them

What happens when you have an awful experience at a restaurant, or you order something online and it is not what you expected? You tell everyone! Your sister, father, friend, significant other all know about how much you detested your experience. The same is to be said if you had a positive experience with a product or service.

Word of mouth is the most popular way of expressing feedback. When someone is researching your brand, they will take to Google and reviews. This is the first impression leads will get of your brand, which makes it imperative that you position your brand in a positive light.

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September 10, 2020
5 Tips on How to Set Up a Profitable PPC Strategy

In the era of digital marketing, PPC has a proven record of increasing business and profits. PPC (Pay-Per-Click) allows you to increase visibility on search engines and social media. It is reported that customers to your site are 50% more likely to make a purchase if they were pulled in with PPC.

Experts are assisting businesses in doubling their customer base, but if you are looking to set up a profitable PPC strategy on your own— we can help! Keep reading for our five tips for PPC profitability.

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